Med-Tech Consultant Partners
We met with the client over the phone and discussed the logo design brief.Â After a quick meeting, we had developed a good idea of what the clientâ€™s business was about, what he wanted to achieve and what image the logo needed to present to his market. We created a document detailing the information for our design team, and got to work.
We brainstormed one Friday morning, and came up with sketches several sketches and ideas for inspiration for this logo design. Here are a few ideas we came up with, and how they were developed.
1. EKG Chart: The client wanted to see one concept using some elements from an EKG readout incorporated into the typography of the logo.
2. Growth Symbolism: After speaking with the client and learning more about the type of work they do we created a minimal and modern design similar to leaves on a tree above the type to balance the overall impact of the logo.
3. Font, and style: The third concept was a more text based identity, using a more stylish typeface.
The client chose the growth symbolism logo as his preferred logo design to bring the process into the final revision stages. After a few more rounds of development, colorÂ and concept ideas, we hit it right on the mark! We further enhanced the concept of the growth symbol and the leaves and then we added a three color theme to round out the design.
Stay tuned! The Med-Tech website is next.