Access Live 2010
AccessLive2010 a one-of-a-kind event that puts attendees directly in the room with top national media professionals. From the second you register for ACCESSLive 2010, its producers Mary Lengle and Jennifer Dietz translate your story into the language of the media, while teaching you how to do the same. It then becomes their mission to make certain that you are well equipped, not only for this event, but beyond.
Enter Element Media; like many of our clients Access Live 2010 had an existing website which acted as a great foundation for our efforts. The solution called for a cross-medium implementation, where the site was optimized for both their social media audience in addition to targeted visitors coming in from tailored marketing campaigns. Clear, bold messaging was introduced into the header of the page; directly below that a bank of logos featuring the event’s media attendees was integrated. At the base of the site key testimonials from industry professionals were integrated to give the site a personal touch.